Driving the Eastern Montana Tourism Partner Initiative is data showing that declining lodging tax collections in the region, increased competition from neighboring states, and rural communities that have tremendous potential for growth but limited tools to realize that growth.
In 2018, The Office of Tourism and Business Development at the Montana Department of Commerce held 14 listening sessions to strategically engage with tourism and economic development partners in 23 counties across eastern Montana.
Information from local policymakers, business owners, entrepreneurs and community members has led to a robust understanding of the challenges communities in eastern Montana face, along with the unique opportunities and innovative ideas from local communities to increase visitation and strengthen business growth.
That information was collected by Destination Analysts and used to compile the Eastern Montana Stakeholder Research report, which details the findings from the 14 listening sessions, including the objectives for the Eastern Montana Tourism Partner Initiative. The report, like the initiative itself, is community-driven and is aimed at identifying and realizing long-term growth opportunities for tourism in the region.
This page will continue to be updated as new data and resources become available.