Winter season audience
The primary winter audience has participated in alpine skiing, cross-country skiing, snowboarding, snowmobiling and/or snowshoeing at least once in the past year.
Warm season affluent family audience
Based on Destination Analysts’ research, Affluent Families have a high likelihood to have interest in traveling to Montana and the Rockies. The Affluent Family Audience is defined as:
- Attended college +
- Married with kids in HH
- Age 25-54
- HHI $75K+
Warm season educated traveler audience
Based on Destination Analysts’ research, Educated Travelers have a high likelihood to have interest in traveling to Montana and the Rockies. The Educated Traveler Audience is defined as:
- Graduated college +
- HHI $75K+
- Age 25-54
- 1+ personal trip in past year