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Parents Magazine Inspiration Guide - Match                                        


Parents Magazine helps busy moms and dads navigate the uncharted waters of parenthood. Each month Parents Magazine offers trusted content with a familiar, understanding voice. Parents Magazine empowers today's parents to make the best decisions for their families.

Join Montana in an inspiration travel guide produced by Parents Magazine. This visually creative guide will showcase photos and engaging articles about Montana, to possibly include: top places to eat, suggested activities and must see attractions.

The piece will include custom-curated content by Parents Magazine coupled with pages of Joint Venture advertorial content woven throughout. JV Partners can select a half page ad for $3,398 (for a total buy of $6,796 with MOTBD’s contribution).

Half pages will be available for reservation on Mon. June 17, 2019. In total, there are 12 half pages available for reservation. Be advised, this opportunity sold out quickly the last two years. Partners will be limited to a half page ad; if ads remain after Friday, July 26, 2019, constituents will have the opportunity to buy an additional half page (to create a full page ad). There is a limit of two half page ads per partner.

The travel guide will be professionally produced and polybagged in Parents Magazine. The guide will be distributed in Parents’
April 2020 issue to a circulation of 612,200+ in AZ, CA, CO, ID, IL, MN, MT/WY, NM, NV, ND/SD, OR, TX, UT, WA.

MOTBD will be covering the cost of the editorial guide as well as half (match) the cost of each JV Partner advertorial.


Amy Barber, Hoffman York
(414) 225-9540

Opportunity Details

1/2 Page Advertorial ($3,398)
Full Page Advertorial ($6,796)



Parents Magazine will write each Partner’s section and there will be rounds of review/edits before finalization. To create the advertorial, each Partner will supply:

  •  Bullet points about unique offerings, activities, food/dining, etc. for their region/town/etc. (these bullets will be edited into an advertorial of roughly 80 words)
  • Two photos (likely only one will be used, whichever is determined to fit with the overall content better)


301 S. PARK AVE. | P.O. BOX 200533 | HELENA, MT 59620-0533 |  T: 406.841.2870 |  F: 406.841.2871 | TDD: 406.841.2702