HELENA, Mont. – Beginning Monday, Montana’s first Census 2020 public service announcement will start airing on broadcast television and radio stations statewide.
The “About the 2020 Census” is the first of four PSAs that will be released by the State Complete Count Committee. “About the 2020 Census” features Montana veterans and public safety officers as they explain why responding to the Census is so important.
Three additional PSAs will be released between now and when the count begins in mid-March. These spots will be available in :30 second and :60 second radio and TV ads.
Distributed by the Montana Broadcasters Association, these public service announcements will also be available for individual download and distribution on CENSUS.MT.GOV, Facebook, Youtube, and Vimeo. Individuals, businesses, and organizations are encouraged to download the videos and share them on their websites, social media platforms, newsletters, or other digital communication channels.
Counting everyone in Montana is critical because it determines the state’s share of federal funding over the next decade, it shapes local voting districts, and it determines whether Montana will get another representative in Congress.
Montana receives an estimated $2 billion in federal funds each year based on Census data. For every Montana resident counted, the Census estimates the state will receive $20,000 over the decade for things like highway planning, healthcare, educational programs, and infrastructure.
Find additional resources and learn more about how Montana is preparing for the Census at CENSUS.MT.GOV.
Download “About the 2020 Census” for TV and radio here: