The Montana Brand
In 2007, the Montana Office of Tourism and Business Development facilitated a statewide initiative to unify, under a single brand, the diverse collective of organizations working to market Montana.
Today, the Montana Brand is the foundation of MOTBD's programs to promote the state as a place to visit and do business.
The Montana Brand consists of three pillars:
- More spectacular, unspoiled nature than anywhere else in the lower 48
- Vibrant and charming small towns that serve as gateways to our natural wonders
- Breathtaking experiences by day, and relaxing hospitality at night
MOTBD has produced several tools to help with understanding and using the Montana Brand:
Discovering the Montana Brand | Using the Montana Brand | Defining the Winter Experience