The Montana Brand

The Montana Brand

In 2007, the Montana Office of Tourism and Business Development facilitated a statewide initiative to unify, under a single brand, the diverse collective of organizations working to market Montana.

Today, the Montana Brand is the foundation of MOTBD's programs to promote the state as a place to visit and do business.

The Montana Brand consists of three pillars:

  1. More spectacular, unspoiled nature than anywhere else in the lower 48
  2. Vibrant and charming small towns that serve as gateways to our natural wonders
  3. Breathtaking experiences by day, and relaxing hospitality at night

MOTBD has produced several tools to help with understanding and using the Montana Brand:

Discovering the Montana Brand | Using the Montana Brand | Defining the Winter Experience


MONTANA OFFICE OF TOURISM AND BUSINESS DEVELOPMENT | MONTANA DEPARTMENT OF COMMERCE
301 S. PARK AVE. | P.O. BOX 200533 | HELENA, MT 59620-0533 |  T: (406) 841-2870 |  F: (406) 841-2871 | TDD: (406) 841-2702