Research

Montana Destination Brand Research Study

This report presents the insights yielded from a comprehensive, in-depth study of the Montana destination brand conducted by Destination Analysts, Inc. on behalf of the State of Montana Office of Tourism and Business Development (referred to within this document as “the State”). The findings presented are based on the combined results of four distinct but interconnected research projects, which are described in detail following. The results of this research are designed to guide the Montana Office of Tourism and Business Development in the execution of its branding efforts for Montana—from positioning to creative communication to audience targeting—and to assist the organization’s strategy on all levels of its marketing and advertising.

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Montana Brand Research PresentationSee the Montana Brand Research Findings, presented by Destination Analysts.



MONTANA OFFICE OF TOURISM AND BUSINESS DEVELOPMENT | MONTANA DEPARTMENT OF COMMERCE
301 S. PARK AVE. | P.O. BOX 200533 | HELENA, MT 59620-0533 |  T: (406) 841-2870 |  F: (406) 841-2871 | TDD: (406) 841-2702