The Montana Office of Tourism and Business Development promotes awareness of Montana as a place to visit. By leveraging Montana’s spectacular, unspoiled scenery, charming small towns, exhilarating experiences and hospitality (Brand Pillars) in advertising, Montana’s messaging fosters inspiration and intrigue.
Regions and towns can provide this engaged and interested audience with more information on where to go and what to do while in Montana. Businesses and resort partners can further support the regions’ and towns’ message by advertising something actionable, such as a sale or deal (this will depend on each Partner’s advertising goals).
Match Opportunities = Matching Funds
Match Opportunities provide a way for joint venture partners to advertise in front of larger audiences than they normally would be able to afford by taking advantage of the Montana Office of Tourism and Business Development’s dollar-for-dollar subsidization of part of the advertising cost.
In order to take advantage of Match Opportunities, partner creative must be co-branded and approved by MOTBD.
Joint Venture partners can work directly with the Hoffman York team for creative production at no cost on Match Opportunities. Your contact for Match Opportunities is:
Kristina Kleinschmidt, Hoffman York
Measuring Your Ad Performance
Measuring the effectiveness of your ads depends on your advertising goals.
Measurement: Impressions, Video Views etc.
Objective: Interest and Consideration
Measurement: Click through rates defined as clicks divided by impressions. The general industry benchmark CTR is around a 0.14%, according to Sizmek research.
Objective: Consideration, Engagement and Retention
Measurement: Consider analyzing your web analytics using tools such as Google Analytics to measure bounce rates and pages viewed by traffic source.