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Joint Venture Opportunity: VisaVue Traveler Spending Data

The MT Office of Tourism & Business Development is contracting with VisaVue for Travel as an additional integration into the overall tourism marketing analytic framework.

Each Tourism Region or CVB has the option to buy in at a reduced price to receive data for a custom defined sub-region within Montana. Each Region or CVB has the option to purchase both the domestic origin market and the international origin markets as a package deal for $5,000, deadline is August 25th, 2017.

Available Data – Montana Sub-Region Level

  • Data Description
    • Aggregate number of Visa cardholders that made a transaction using a Visa card in market (i.e. Region or CVB)
    • Number of transactions made with Visa cards in market
    • Sales volume (i.e. total sales using Visa cards) in market
    • Average Visa transaction / ticket amount in market
    • Breakdown of consumer and business payment Visa cards
    • Breakdown of Visa card sales by merchant category code (i.e. high level industry breakdown)
  • International Origin Market Data
    • Calendar year 2017 data as it becomes available
      • Quarterly reports; no monthly detail available
    • Calendar year 2016 data
      • Annual data, only; no quarterly or monthly detail is available
  • Domestic Origin Market Data
    • Calendar year 2017 data as it becomes available
      • Quarterly reports; monthly breakdowns within each quarter available
    • Calendar year 2016 data
      • Annual data, only; no quarterly or monthly details are available

Geographic Sub-Region

  • Each participating Region or CVB can define their custom geographic region for which the data will be reported for
  • The custom regions are “built” using zip codes; each Region or CVB will define their own geographic area by aggregating United States Postal Service zip codes

Contract & Payment & Timing Information

  • All contracts will be run through MOTBD with Joe Ramler as the point of contact
  • Payment will be made in full ($5,000) at the time of contract execution
  • The deadline to opt-in to this JV opportunity is August 25th, 2017
    • Soon after this date, all participating Regions & CVBs will execute a contract which will be included into MOTBD’s umbrella contract with VisaVue (through an amendment)

Technical Support

VisaVue representatives as well as MT Office of Tourism & Business Development staff will be available for technical support as it relates to data interpretation and disclosure. Contact Joe Ramler, Senior Economist, at (406) 841-2719.


Contact Information

Kristina Kleinschmidt, Hoffman York
(406) 879-3071
kkleinschmidt@hoffmanyork.com


MONTANA OFFICE OF TOURISM AND BUSINESS DEVELOPMENT | MONTANA DEPARTMENT OF COMMERCE
301 S. PARK AVE. | P.O. BOX 200533 | HELENA, MT 59620-0533 |  T: (406) 841-2870 |  F: (406) 841-2871 | TDD: (406) 841-2702