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RootsRated - Non-MatchRootsRated Logo

RootsRated Media is a specialist in content marketing for adventure-focused destinations and outdoor brands. Their Compass (software) platform enables JV Partners to leverage RootsRated's editorial team and network of professional outdoor writers to create experiential custom content for their owned media, distribute content through RootsRated.com and major outdoor brands, and measure the impact from the results.

Contact:

Jake Wheeler
(423) 718-7875
Jake@rootsrated.com

Content Cost: $600 (reflects discounted rate due to MOTBD covering base $10k contract & maintenance fee)

Unlimited non-match opportunities

Impressions: n/a

Details

  • 1 custom article: 700-900 words
  • 3 licensable photos
  • Can include, but not limited to listicles, event guides, seasonal guides, hidden gems, trail to tavern, etc.
  • Content owned by JV partner

Media Cost: Scalable

Please coordinate with media
Unlimited non-match opportunities

Impressions: n/a

Details

  • Paid Facebook distribution through the Facebook accounts of JV partners*
  • Drives to content featured on JV partners’ sites.
  • Current Averages: CPMs: ~$4, CPEs: $0.13, CTRs: ~2%
  • Includes 20% management fee

*All paid media elements will be targeted to the desired audience of each Joint Venture Partner

October to February: Winter Campaign

Program dates are flexible.

Production Details:

  • RootsRated Media responsible for content production
  • Joint Venture Partner is responsible for collaboration with RootsRated Media to scope and identify desired articles:
    • 1 hour content discovery call
    • 1 round of revisions upon receipt of content

Distribution Details:

  • RootsRated Media responsible for syndicating content across RootsRated.com and making it available for licensing to outdoor brands through Compass.

Reservations and materials due dates: please coordinate with media vendor.


MONTANA OFFICE OF TOURISM AND BUSINESS DEVELOPMENT | MONTANA DEPARTMENT OF COMMERCE
301 S. PARK AVE. | P.O. BOX 200533 | HELENA, MT 59620-0533 |  T: (406) 841-2870 |  F: (406) 841-2871 | TDD: (406) 841-2702