Print Media Opportunities
Hoffman York has negotiated 2018 JV program rates for the below national print publications. These include several of the highest ranked publications against Montana's priority Affluent Family and Educated Traveler audiences. These two audience profiles were identified based on their propensity to visit Montana and partake in lodging and activities as identified by recent Destination Analysts research.
Publications are recommended based on the following criteria:
- Composition of readers who fall within Affluent Family and Educated Traveler target audiences
- CPM efficiencies
- Overall circulation
- Willingness to participate in the JV program
Print non-match timing is at the discretion of the Joint Venture partner and the vendor.