HELENA, Mont. – A digital marketing campaign by the Montana Department of Commerce is focused on bringing out-of-state visitors to Great Falls for July horse racing events.
The campaign features website banner ads targeted to users within driving distance of Great Falls in North and South Dakota, Wyoming, and parts of Canada. Ads started running July 10 and will continue through the last race at the Montana State Fair on July 30.
“Horse racing is a Montana tradition, and the Montana State Fair is an important economic driver for Great Falls and central Montana,” Commerce Director Pam Haxby-Cote said. “This campaign seeks to maintain successful race events now and into the future by maximizing awareness of opportunities to watch this exciting sport here in Montana.”
Horse racing season opened in May with three days of races in Miles City. The Great Falls races are July 22–23 and July 28–30. All races will be located at the Montana ExpoPark Grandstands.
Commerce previously awarded a Tourism Grant for $10,618 to the Montana ExpoPark to assist with out-of-market advertising for the Big Sky Pro Rodeo Roundup.